Short throw projectors tend to wreak havok on image quality and are non-existent for 1080p home theater projectors. There is the Optoma GT720 which is a 1280x800 (WXGA) projector similar to this Sanyo which can do short throw, but these projectors typically have no zoom and fixed lens offset, so positioning them is very difficult.
You must also have a VERY flat surface to project onto as any imperfections in the screen are magnified by the very wide angle that light is striking the surface from. A drop down screen (cheap) is possibly the worst surface you can use with these types of projectors.
Still, for the boardroom or classroom, this Sanyo may be fine. It certainly isn't a home theater projector.
For cwall - I suggest you remove the ceiling fan - maybe put two wide location ceiling fans in, or get one that hugs the ceiling tight, then drop a projector behind and below it. A lot of people go to a rear shelf mount setup when they have lousy ceiling fan placement in a room, or just use an extension pole with a projector that has lens shift.