I bought the 3G and I love this phone... I could really care less about Apple having their finger on the trigger for apps, I have all the stuff running on it that I need, I don't really need anything all that complex so far what they offer for free and are selling at the app store has been great. I have yet to find something that I wanted to purchase from there, but maybe in the future I will.
I think they put in that capability for people that are hacking the phone, but once that hacking it becomes more stable for this new release I will more then likely do it so I can customize it a bit further...
I had been waiting for a long time for a product that had the type of ability and seamless integration that it does for me and what I need from it. Instant access to Email, un-restricted Internet, GPS, Ipod, camera, Calendar/scheduler, extensive contact list, bluetooth.... it is really an all in 1 tool for me that has become a priceless tool in my day to day tasks.
Does it have limitations... sure, but nothing I can't live without....
Want to talk about control.... my last phone had internet access, but it was their browser, and you could only access info the way the carrier laid it out for you... I couldn't handle that anymore, and it got to a point that I hardly ever used it...
I wouldn't give this thing up for anything else out there, and I don't think anything comes close right now... will that change in the future, sure but for now the Iphone got it right and it will only drive other products to step up to the plate to achieve something better...