Correct me if I'm wrong, but that survey indicates that 9% of the people out there who don't own BD currently are looking to purchase within the next year, and only about 35% actually own HDTVs, so in the next year one quarter of the HDTV owners will be buying a HD player despite some of the high prices associated with BD at this time?
On top of that, it indicates what may amount to a tripling of the BD market place over the next year?
I'm not sure, but the prediction from the BD camp was to have about 8% of the market by the end of this year as the goal, and the numbers in that poll seem to indicate that as a very realistic accomplishment. "Not red hot" - and "Hitting market expectations" are not necessarily exclusive to each other and a poll which randomly chooses people may or may not give solid results, but it does seem to be very much in line with what the BDA has said it wanted to accomplish this year.
The fact that any report has then decided to spin this informatio in a bad way, seems to be just plain stupid. Over 9% of the US population buying into BD in the next year on top of the several percent who already have? That's pretty darn significant and an indicator of a product very much gaining popularity!
Then, as we move into next year and see prices fall, players become more stable, and more and more releases available, we will see continued growth of the format.
I would say, despite the nearly 90% ownership of the market that DVD enjoys, the fact that DVD revenues are falling is an indicator of a true product that is a long way from 'red hot'. Meanwhile, BD growing over 300% in the past 12 months, according to some reports is NOT 'red hot' - and follow up surveys which indicate that trend to continue? You'll have to explain 'red hot' to me better than the reporters have for it to make sense, that's for sure.
