What's even more fun is buying Monster Cable (14/4 or 16/4) on eBay for less than many competitors and getting a high quality CL3 speaker cable that is sheathed in a rubber jacket that is incredibly flexible and easy to pull, has a rip string that actually works, and each wire has a jacket that strips very easily as it should.
Good cables at ridiculous prices is easy to blame on Monster, but at least they work well (generally), and the public continues to buy them and stores continue to sell them. But, stores really aren't charged a lot more for Monster cable, they just sell them for a lot more - because the public is crazy enough to pay those prices.
Who's to blame?
Meh - I love their CI-Pro cable and will use it for many years, but only if I can get it near cost and not pay 'retail'.