Appreciate the quick response fellas.
It's the AVR sub level under 'settings'. I ran YPAO under these settings:
Sub Placement = right corner beside right channel speaker (this is the only option for the sub )
Input = LFE
Power switch = on (not auto)
Gain knob = 5 (halfway or 12 o'clock)
Phase = 0 (norm)
LPF = max
Results:
Speaker size = large (changed it to small)
Sub distance = 12.6
Sub level = -10
Couldn't hear the sub. Ran YPAO again this time gain at 4 (11 o'clock position) and sub level was set to -9. Wasn't satisfied with the results of the calibration so I set it manually starting at 6, 5.5, 5, then settled at 5.5. Sound was low...turned gain knob slowly from 4 and it wasn't until it hit past 5 when it started to come alive and I stopped at 6 (1 o'clock position) where it sounded good - very good. BTW, master volume was at -30 to -25.
My only concern is that there's not much headroom for this sub at the 1 o'clock position when the really big explosions come. Others have theirs sounding great even at 10 - 11 o'clock. I'm thinking maybe it's time to up the wattage, don't you think? Oh I forgot to mention this earlier...before this Bic I've had a Polk PSW111 which served me eight years before it blew a cap. The poor thing was in overdrive mode all the time (i.e. AVR sub level @ +8; gain @ max). This is why I'm considering returning the Bic. I feel 150watts is not enough for this room.
The position of the gain knob on the sub is just to match it up to the output level of your avr. YPAO am not familiar with in this regard, but bumping up sub level isn't unusual to account for taste. Once you settle on a level setting post-YPAO, raise it just with the sub level in the avr. You may indeed be asking too much of your subs in your room, tho, and simply need a more powerful and capable sub.
As far as watts, without knowing the sensitivity of each sub system, hard to say how meaningful that is when comparing to another sub's wattage rating. You could have a 150w sub with 93 dB sensitivity (have no idea what your sub is, these are numbers just for the example) compared to a 600w sub with 87 dB sensitivity and they'd be relatively equal in spl due to the higher sensitivity of the 150w sub, all other things equal (takes a doubling of power to gain 3dB).
Your sub as calibrated doesn't mean it should be "heard" necessarily, subs can be subtle at normal levels, but if you want exaggerated response then you're going to ask a lot more of it...
The best way to know how your sub is responding in your room is if you take measurements. Your single position for the sub isn't necessarily a good one, either and again measurements would help. Did you do something like a sub crawl to see how the sub works in that position?