In all fairness - is Roku even a competitor for this? I mean, when I stream content (Airplay!) it is typically my music to my system, not videos. I mean, for streaming online content to a video screen, there are other solutions out there which generally will be better, but the in-your-pocket control of your music as you walk around is a really nice feature of Airplay type devices. Bluetooth being another workable solution, if you happen to be in range. For the iOS folk, AppleTV works, makes sense, and is cheap... get it. I would not use this device if my primary goal was Netflix or Hulu - that's what Roku is for (or AppleTV again). This device has a different purpose, and I would consider it an alternative to Bluetooth. More reliable, greater range, and can carry video. Of course, the lack of any analog audio outputs (or way to get there) is a deal killer for me.