Yes I know, what do you expect from Future Shop eh! They were advertising for Boxing day the Toshiba HD-DVD for $99 with two movies, $300 off! Great deal right? Well my brother went there are 6AM and was one of the first 10 people in the door, went straight to the DVD section and grabbed the sales drone, "sorry all sold out!". He didn't see anyone leave with one, they pull this scam all the time. So he left and went to 2001 and got a LG up convert for $79 (same one I have from the same place I got mine for $110).
But I do have to say that when I got my son a car CD player from Future shop, the sales kid I had was the most helpful, knowledgeable and nice guy I have ever run across in any electronics store.