The JVC RS55 and RS65 use an interpolation method to generate 4K resolution.
RS55: $7,9995 MSRP (About $5,995 street!)
RS65: $11,995 MSRP (About $7,995 street!)
So, lesser expensive 4K is on the market now, but without a true 4K source and the issues with humans rarely being able to SEE that much resolution, I'm looking at this as more of a marketing push than much else. Still, in a decade or so, as 8K products come out and consumers (foolishly) demand them, the 4K models will be passe.