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After Only 2 Years, Sony Drops OLED in Japan
Once trumpeted as Sony’s return to high technology leadership, the company has stopped production of OLED TV in Japan. A Sony spokesman says the company intends to continue sales overseas, but what happens in Japan is often a foreshadowing of what will follow in the rest of the world. With worldwide shipments of just 2000 units it's not entirely an unexpected move.
Discuss "After Only 2 Years, Sony Drops OLED in Japan" here. Read the article.
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BruZZi is considered a mentor
Not surprised at all !!!
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Patrick_Wolf is considered a mentor
Sony needs to stop jumping the gun. This TV shouldn't have been released. The PS3 did not need a fancy Cell processor that's a pain to develop for.
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Techlord has very reliable input
Sony's loss will become someone else's gain! OLED was supposed to improve viewing angles, but with LED displays suffering from bad viewing angles where will one go for good viewing angles? I can only think of one technology that offers excellent viewing angles for a flat panel display other than front projection!
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Seth=L should be listened to
They should have just focused more on the PS3 like they did with the PS2 which was an enormous success and a significant provision of their profit.Originally Posted by Patrick_Wolf
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clouso has very reliable input
yep and we all know what technology you mean..and i will stick with it for my next purchase...im not giving up about panny...all companys have issues at some point but that doesnt mean its a bad company...plasma will and is still the best..
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Midwesthonky should be listened to
Yeah, Sony has been struggling to find a direction and their place in the market this decade. OLED sounds promising if they could have delivered it in the sizes and the prices that would have allowed people to purchase it. Until then, it's another gimic that eats money in a market with continuously shrinking margins.
Whoa...I'm like in a funk of a mood tonight, geez...
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Biggiesized is looking for a job at AH
Rumor has it that Sony is inventing a new display technology since they pulled out of their investment with FED. Dumping OLED makes sense, too, since most manufacturers cannot get large displays as quickly and cheaply as they hoped.
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clouso has very reliable input
curious to know what other technologie?...i really tought oled would be the next best thing!...with plasma!.
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Johnny2Bad is looking for a job at AH
OLED is a type of LED based display; and true LED displays have great viewing angles. What manufacturers now sell as "LED displays" are simply LCD displays with LED backlights instead of FL backlights, they both suffer the same viewing angle issues because the screen itself is the same display technology.OLED was supposed to improve viewing angles, but with LED displays suffering from bad viewing angles where will one go for good viewing angles? I can only think of one technology that offers excellent viewing angles for a flat panel display other than front projection!
There will be actual LED-based displays released by somebody (OLED is just one form of LED); it's the natural progression of display technology. The viewing angle advantages of "anything except LCD" will still exist.
Sony is losing money on most of it's divisions; it needs to think about staying in business long enough to be around when the next display technology arrives in profitable numbers. This is not an issue with the technology itself; it won't go away. If not Sony, someone else.
This is really just the accountants putting their foot down and spelling out the future in plain language to the board ... "smarten up and make a dollar somewhere, or there won't be a Sony in a while" might be a good guess as to what they say behind closed doors.
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