Yeah, burn-in is all about leaving static images up. Video games are a particular plasma killer. But, TV, if you watch in panorma (full-wide/wide/stadium) is a good way to avoid any issues. Turn on orbiters and other burn-in prevention items that the plasma has as well.
For mounts: You can go with an aftermarket mount for a lot less than what you are looking at. Universal mounts from Best Buy are like $250.00 and mounts on eBay and other places can be under $100.00
If you have zero interest in tilting the plasma down, then a super low profile Chief Mount can be had for about $150.00 or so from a well respected manufacturer.
http://www.chiefmfg.com
You can search to find the different mounts that are available, then Google for some pricing.