IBM Wants to Bring Commercials to DVDs

[admin]

That's right. IBM is seeking to turn the industry on its ear in an attempt to levy additional ways of bringing marketing and advertisements into the living (or better stated, theater) room. Not content with DVDs which flaunt unskippable French, English and Italian Interpol warnings, IBM has just submitted a patent application whereby users could have their DVD rentals interrupted periodically throughout by - no this is not a joke - commercials. Text from the patent application is pretty clear...


Discuss "IBM Wants to Bring Commercials to DVDs" here. Read the article.

[Seth=L]

Isn't the point of DVDs to not have advertisement? I purchase or rent DVDs so I don't have to watch commercials. And the dumbest possible thing they could do is put them on TV sitcom DVD releases, because that is one major point of getting the sitcoms on DVD, NO COMMERCIALS! I don't even want the commercials at the beginning of the DVD, and they want to put them in the middle. I don't see this actually going through, if it does there are going to be a lot of super pissed off people out there.

[GlocksRock]

I say add them after the credits if they must be there.

[gliz]

...and they wonder why people pirate things ! this is just a bad idea don't we get enough ads? Hey I know ,we can put ads on toilet paper, yea lets do that !

[3db]

...and they wonder why people pirate things ! this is just a bad idea don't we get enough ads? Hey I know ,we can put ads on toilet paper, yea lets do that !

exactly. The "underground" will be alive and well devising ways of cracking protection codes and removing unwanted commercials. Is it ever possible for corporate America to leave people alone and stop hounding them. Commericals never worked on me personally.

Notice to anyone from IBM and supporting the idea of commericals "Stay the hell away from us respect our privacy!!! Commercials on TV has just strengthened by resolve not to purchase anything mentioned in the commercial. You guys suck!!!"

[GlocksRock]

I especially hate the late night fast food commercials, they always make me hungry, well hungrier than I usually already am.

[annunaki]

Perhaps IBM is using this a super marketing tool. They developed and/or purchased the patent with the intent to never use it so as to safe guard the consumer from it ever developing in the future??? I can hope right?

[stratman]

IBM= desperate.

[Alex2507]

I say add them after the credits if they must be there.

Nice thought but it ain't gonna happen that way. I can't remember what it was for but I know I saw a commercial in a movie theater, probably for a sitcom. I was peeved. I only go to the movies twice a year and if DVD's have commercials I may only rent 2/yr.

I don't know how to do it right now but I'll figure out how to copy the damn things and give 'em to all my friends. That's right, both of them! Nope, not winning any popularity contests over here.

[MDS]

Perhaps IBM is using this a super marketing tool. They developed and/or purchased the patent with the intent to never use it so as to safe guard the consumer from it ever developing in the future??? I can hope right?

Sometimes that is the purpose of the patent. Large companies use their patent portfolio to make money from licensing but also to get more favorable licensing terms themselves.

People should not get all worked up about this. It is a patent application. It may or may not ever be granted. Even if it is granted, it may or may not ever be implemented or licensed to other companies.