Emotiva surprised everyone by debuting a complete loudspeaker system for an incredible price. They have proven their ability to do a tremendous amount of research into electronics and loudspeaker design to begin with - a new line of speakers was a logical progression. The new LCR speakers ($299 ea.) are built such that the dispersion and polar response are designed identically in either vertical or horizontal positions. This means that the front and center channel speakers are identical and have the same tonality which blends perfectly across the soundstage.
Discuss "2007 State of the CE Union Emotiva Interview" here. Read the article.