The Amazon Fire TV is very competitively priced streaming and gaming all-in-one box at $100 though it doesn't undercut anyone. Roku and Apple TV are the same price and the streaming sticks from Roku and Google are considerably less. If all you want is streaming, you can pay less. If you want the ability to play games (and have an extra $40 to spend for the controller), the Amazon Fire TV is for you. Read the Amazon Fire TV Preview What streaming device are you using?