New technology is adavancing and HDMI and DVI video connections seem to be replacing the standard component cables.
When I as a consumer look into purchasing new technology, such as HDMI cables, the specifications and infromation on quality are the most important factors. I would like a company that discloses its technical qualities of thier cables. This way I have the information I need to make an educated purchase.
Price, and physical appearance can be variable allowing for different budgets and applications per customer.
I also feel more confident purchasing from a company that has a guarantee on their product and employs excellent customer service pre and post sale.